Production guide
AI, live action or hybrid: choosing the production method
Start with the parts of the film that must be exact, authentic or expressive. The production method should follow those requirements.
Read the guide ↗Insights
Clear thinking.
Better film decisions.
Practical guides to production methods, product accuracy and planning your next advertising film.
Production guide
How to plan an AI commercial without losing product accuracy
Decide what must remain exact before generating the visual world around it.
Read the guide ↗Production guide
What changes the scope of an AI advertising film?
Duration is one input. Complexity, continuity and final deliverables often explain more of the production effort.
Read the guide ↗