Define the non-negotiable details
Identify the product geometry, packaging text, brand colours, materials and functions that must be represented accurately. For jewellery, this can include stone placement and settings. For machinery, it can include mechanisms and operating sequences.
Supply a reliable reference set
Provide approved photography, artwork, renders or 3D files where available. Include useful angles and details. The goal is to give production a clear source of truth, rather than asking the team to infer the product from incomplete references.
Choose the right method for each shot
Some conceptual shots can be generated; precise product shots may need photography, 3D or compositing. Live action may be the strongest method for physical operation. Separate the product’s factual requirements from the freedom available in the environment.
Review before the final edit
Approve representative product frames and review fine details at the agreed checkpoints. Check labels, silhouettes, proportions and continuity across cuts. A compelling image is only useful if it also presents the product correctly.
Plan for every output
Review the product at the sizes and crops the campaign will use. A label that works in a landscape master may become unreadable in a vertical crop. Aspect ratios and safe framing belong in the initial brief.